About
Jean Biri is a marketing & branding strategy specialist and strategy consultant to entrepreneurial minded companies, organizations and individuals.
He writes about ideasmithing, marketing, start-up, growth, turnaround strategy and reveals what works by using real life examples and practical step-by-step guidelines. Readers can then adopt and adapt the best ideas to their situation.
In recent weeks, due to the current economic downturn, his writings, talks and consulting focus on recession survival strategic thinking and brand development concepts in the rapidly deteriorating Consumer Confidence Index marketplace.
Jean Biri has exactly 10 years in the strategy consulting business and over a decade in marketing, branding and sales and as an entrepreneur. He is famously known among his consulting peers for proving a USP theory, a marketing concept, by launching a project with minimal investment that earned $650 for every dollar spent (from a business week’s work), an unheard of feat that still stands unchallenged today.
To this date, Jean has advised hundreds of entrepreneurs worldwide notably Canada, USA, UK, Brazil, France, Australia, Hong-Kong, South Africa and on every trip has been able to turnaround businesses and provide go getters with a profitable sense of direction.
Jean Biri is a widely quoted media source who’s asked to provide his viewpoint on marketing, branding and entrepreneurial issues. He has also written thousands of articles, commentaries, opinion columns and reports on business matters affecting entrepreneurs.
Mr. Biri is founder and principal of Groupe Biri, a strategy consulting firm serving entrepreneurs worldwide based in Montréal, Canada, where he also resides. In addition to providing advisory and consulting services and being an entrepreneur, he is an avid music performer, a self-described “professional recreational athlete” and a globe trotter who spends 6 months of each year visiting culturally-different countries and cities.
