Marketing Strategy Discussion with the Entrepreneurial-Minded
From the monthly archives:
What is the most profitable small business to start-up?
Without any single hesitation, the most profitable small business any aspiring entrepreneur can get into is any start-up company related to selling information. Information is a pretty vague name so to be clear, let me refer to it as the knowledge business.
In today’s world, everyone has pretty [...]
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Patience is a virtue. In early-stage entrepreneurship, it’s a must. Today, I was speaking with an entrepreneur who was wondering why his marketing efforts were not bearing fruits. He is fascinated with the fact that a fellow entrepreneur in a completely different industry, went from zero to having customers sign-up to a waiting list in [...]
“Do something you love”. That’s one of the most common entrepreneurship piece of advice. It makes sense, as there’s nothing worse than slaving away on a venture that does bring any sort of joy.
However, what ends up happening is that early-stage entrepreneurs do really fall in love with their business that they lose all objectivity. [...]
The best marketing ideas are free no matter the type of business. Early-stage entrepreneurs are always looking for the breakthrough concept that will take their ventures to the next level.
As a regular reader, you will eventually get tired of me mentioning time and time again to spend a great deal amount of your time reading [...]
There’s a popular idiom that really explains why some entrepreneurs set themselves up for failure before even starting their ventures.
I was casually chatting with an early-stage entrepreneur in the entertainment/nightlife industry and he was telling me about the venue that he was opening in the next couple of months. He had all the details worked [...]