To what other uses are your customers putting your product? The question to that answer can help your company create a new hot brand.
Combat sports athletes would for instance wear rash guards made by surf companies for surfers. Smart observers had an entrepreneurial inspiration and started a brand that created rash guards specific to combat sports.
This new concept took off in the world of combat sports and martial arts and became a hit.
For an entrepreneur to come up with such ideas is very easy. It’s a matter of getting feedback from customers!
