“Strategy is strategy, whether the company is large or small. It’s that killer idea, a “big aha,” as we call it, that gives you a sustainable competitive advantage.” - Jack & Suzy Welch
Marketing Strategy Discussion with the Entrepreneurial-Minded
“Strategy is strategy, whether the company is large or small. It’s that killer idea, a “big aha,” as we call it, that gives you a sustainable competitive advantage.” - Jack & Suzy Welch
