An entrepreneur has to know his or her audience in order to efficiently communicate with it. Knowing its favorite brands allows him or her to include them in the message.
For instance it is said that Apple is a favourite brand among gay and lesbian consumers. Any television advert that includes a computer would be smart to make it an Apple as opposed to a Dell.
Absolut should be the drink of choice of figure in a fiction book aimed at that market segment written by an author and so on…
Such studies while deemed futile by non-marketing minded entrepreneurs are gold and shouldn’t be taken lightly.
