To what other uses are your customers putting your product? The question to that answer can help your company create a new hot brand.
Combat sports athletes would for instance wear rash guards made by surf companies for surfers. Smart observers had an entrepreneurial inspiration and started a brand that created rash guards specific to combat [...]
From the monthly archives:
July 2008
“Are Major Record Companies Becoming Obsolete? Are they still relevant, do they still serve a purpose? Is the independent route a better way to go, for business and artistic reasons?” Rege Behe for Pittsburgh Tribune-Review
The Big Four are not becoming obsolete. Their traditional way of doing business is becoming obsolete.
Music is still alive and well, it’s [...]
There are so many theories on business strategy, marketing and sales. Which is the best to follow?
The number one of objective of entrepreneurs should be to be number one in their market or field. Being on top is the best place to be in business as all sorts of benefits (the financials one are the [...]
Originally, you were a salesperson, how did that play into being an entrepreneur?
It was a huge part of it. Everything about my journey to get Spanx off the ground entailed me having to be a salesperson—from going to the hosiery mills to get a prototype made to calling Saks Fifth Avenue and Neiman Marcus. I [...]
I’m a 15-year marketing veteran un-employed for the first time. I have been offered a position consulting for a small B2B company rebuilding and launching their corporate web/e-commerce site. The position will include managing outsourced vendors, budget management, creative oversite/review, copy writing and SEM/SEO. How much per hour can I charge for this type of [...]