Obvious Expensive Idea

by Jean Biri

Some answers to very complex problems are so simple and obvious that entrepreneurs are quick to dismiss them. Lately, I have been hearing of a big consulting company that charges tons of money but delivers obvious answers. 

I think that obvious ideas do save the day. That’s why some big consulting companies charge so much. They have experience. They have seen what their simple solutions can do. They know something the client does not. 

Personally, I would pay anyone a million dollars for an idea that could net me 50 million. I would be more than happy! As a matter of fact, if such a person exists, please step into the light!

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