Michael Jordan and David Falk
Who made who? They made each other. That’s how the best partnerships work. They’re mutually beneficial with each party doing what he or she’s best at and doing it with the utmost excellence.
The kicker is when both partners are so good that they dominate their market resulting in a double Winner Takes all positive whammy.
“Michael Jordan and David Falk helped make each other, and each profited to a remarkable degree from their special collaboration. It is true that Michael Jordan was the person who in the end actually did the deeds, went on the court and hit the final jump shot again and again, but it is also true that David Falk helped revolutionize the process of repre senting a basketball player, going into a team sport and creating the idea of the individual player as a commercial superstar.”
As quoted from Playing for Keeps: Michael Jordan and the World He Made. Quote found on Wikipedia.
