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From the monthly archives:
June 2008
I can see hundreds of entrepreneurs thinking: “If I could just tap 10% of the $41 trillion market that is comprised of 10 million millionaires, I’ll be rich!”
That’s like the kid who appeared on Oprah a few years ago and said “I will be president of the United States”.
Just because you wish it does not mean [...]
Al and Laura Ries are completely right when they wrote in their book “The Origin of Brands” that the most difficult job in brand building is coming up with a category name. A new category is the name of the new concept that an entrepreneur selects to build her or his uniqueness.
By uniqueness, I mean [...]
First it was dubbed as the hotest social network. That was not a bad credential. Now, it’s the most popular social network in the world, a better title claim.
Now, the winner is going to take all. All.
Image by tnkgrl via Flickr
Quote from Mr Jobs. He then adds: ‘But we need to make it more affordable.” I remember everyone wanting the RAZR. Then everybody had one because it became affordable. And then nobody wanted a RAZR anymore because everyone had a RAZR as it was now more than affordable, it became free in a [...]