Marketing Strategy Discussion with the Entrepreneurial-Minded
From the monthly archives:
Apple’s iPhone vs Microsoft’s Zune in portable digital music players
eBay’s Paypal vs Google’s Google Checkout in payment systems
Nintendo’s Wii vs Microsoft’s Xbox 360 and Sony’s PlayStation 3 in video game consoles
The winner is highlighted in bold. The interesting aspect in these three battles to category domination is that the leading brand belongs to a company [...]
Non profits and charities are two types of organizations that are likely to hurt during an economic downturn because cash strapped donors stop funding them.
While I hope that these organizations have a contingency plan for these types of situations, what are they to do to attract more donations?
That’s a question that I was asked by [...]
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The strongest gets stronger while the weaker gets weaker. The richest gets richer while the poor gets poorer. The winner takes all and the runner-ups lose it all.
That’s the sad reality of an economic downturn. The most hit industry so far is the airline industry. Like I wrote in a previous article, fuel costs kill [...]
That’s an almost valid reason but a simple observation voids it. How come that in the United States of America for example, most immigrants who are mainly minorities start their own businesses?
Limitation is the mother of creativity. Most immigrants are discriminated against and cannot find employment. That’s a fact of life. While politicians will try [...]
Excellent! With age comes wisdom and experience, usually.
Anyone who starts a business in a field where he or she has 10 more years of experience has a superior advantage. The contacts, the inner understanding of the trade and a track record.
With age, wine appreciates. The same can be said about wise people.
What if an opportunity [...]