- Apple’s iPhone vs Microsoft’s Zune in portable digital music players
- eBay’s Paypal vs Google’s Google Checkout in payment systems
- Nintendo’s Wii vs Microsoft’s Xbox 360 and Sony’s PlayStation 3 in video game consoles
The winner is highlighted in bold. The interesting aspect in these three battles to category domination is that the leading brand belongs to a company smaller than the contender’s (in terms of annual revenues).
“Money does make the world go round”, is an expression that’s common in life especially in business. That’s because a company with the most resources will usually win a marketing race, all factors being equal.
When the smaller company with just enough resources to compete has a winning strategy, the game changes radically. In such situations, no matter the amount of money the deep-pocketed Goliath throws at the situation is going to stop the David company from victory.
A powerful entrepreneurial strategy with no money will go nowhere. It just needs a little bit of capital fuel to take off.
