Everyday Low Fares

Who said that advertising was all about coming with creative original concepts? Remixing is alive and well.

From “Everyday Low Prices” came out “Everyday Low Fares”

A simple yet powerful way to communicate a clever idea (giving away a million seats for free!) by Malaysia Airlines to recover some fuel related costs.

Now that these two concepts are already preempted, who’s going to snatch up some of the following?

“Everyday low bills”
“Everyday low fees”
“Everyday low fines”
“Everyday low tips”