Brand Name Authors

In the publishing industry, co-authoring a book with a brand name writer increase the odds of the book turning into a bestseller (which may lead to movie deals, speaking engagements and other wonderful business opportunities…)

You will also gain credibility and visibility, key ingredients to marketing success and to selling without breaking a sweat.

Take music for example. A record produced by man of the moment Timbaland is a sure hit.

How can we mere mortals adapt this concept to our own lives or careers?

Playground strategists know this. They befriend the cool kid and are seen hanging out with him or her. If they can master this at such a young age, none of us has any excuse!