Too Much Choice is Confusing

Watch a kid in a candy store.

Watch a man who steps into a bar full of women he finds attractive.

Watch what happens when you lend a friend a 500GB hard drive full of music.

Watch what happens when too many options are offered to prospective buyers, whether selling a product, service or concept.

Too many options hamper your sales efforts.

Politicians know this. They tend to sell a chief idea. Lately in Canadian, Australian and US politics the winning concept seems to be “change”.

Astute retailers know this. Too many payment options, terms and plan tend to create confusion in the customer’s camp but the retailer’s also.