Exciting read about the Concorde mini for business. The private aircraft market is super competitive. However, to win it a company may just need the fastest plane.
The best marketing program focuses on the attribute most important to customers. Speed in this market is the number one attribute. Not the best product, not the cutest, but the fastest.
What self-respecting business person wouldn’t want to organize a deal in NYC at 9 AM, go to Paris to sign on the dotted lines and take pics for the media the be home for his basketball match with the guys at 6PM?
