A new international airport is opening next month in Plattsburgh, New York, just over the border, with obvious intentions to compete directly with Pierre-Trudeau in Dorval by offering Montrealers cheap U.S. flights. Their logo includes the tagline “l’aéroport américain de Montréal” (Montreal’s US Airport).
Hats off to the marketers who came up with this positioning strategy. I know that they got inspired from other US airports competing with Toronto and Vancouver but observing what works and adapting to one’s business deserves credit too.
AIr travelers who usually fly out of Montreal will certainly welcome the lower ticket fees but this new airport will have to do more to make it easier for these travelers to get from Montreal to Plattsburgh and to get through the US customs.
It will be interesting to see how this marketing battle plays out.
– News Spotted at MTL City Blog
