Or should I say capital…
I just heard of an entrepreneur who had a wonderful idea with a very promising future. He started really small and hoped that his initial profits would allow him to grow his business.
What he did not foresee was the big deep-pocketed company his concept was going to steal business from. Needless to say, this Goliath quickly copied his idea and pretty much drove him out of business.
This is a sad story but that’s business life.
Had he had enough money to gain market leadership, he would have been in a better position to compete. Lack of capital drove him out of an industry he kick-started.
In business, you can never have enough starting capital. Marketing especially advertising is a tough war and it requires a lot of money to come out as a winner
