Q: How to Sell Anything To Anyone?

A: Make something people want to buy.

I have never seen this concept articulated in such an obvious, simple and straight-forward manner. It’s not about making people want to buy something that you’re offering. It’s making your offering something they want to buy.

That’s the theory. The application is what takes a lifetime to master.

An entrepreneur’s primary task is to make something people want to buy.

And that’s where most of them get stuck. They dream up

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Posted at 1pm on 07/03/08 | no comments | Filed Under: General read on

Why Care About Top Gay-Friendly Brands?

An entrepreneur has to know his or her audience in order to efficiently communicate with it. Knowing its favorite brands allows him or her to include them in the message. 

For instance it is said that Apple is a favourite brand among gay and lesbian consumers. Any television advert that includes a computer would be smart to make it an Apple as opposed to a Dell.

Absolut should be the drink of choice of

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Posted at 11am on 07/02/08 | no comments | Filed Under: General read on

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